MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press) Author Charles W. Lamb
ISBN-10 130563182X
ISBN-13 9781305631823
Year 2016-02-03
Pages 392
Language English
Publisher South-Western College Pub
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Through ongoing research into students workflows and preferences MKTG from 4LTR Press combines an easy reference paperback textbook with Chapter Review Cards and an innovative online experience all at an affordable price New for this edition students explore MKTG anywhere anytime and on most devices with MKTG Online With the intuitive StudyBits functionality students study more effectively and can visually monitor their own progress Coupled with straightforward course management assessment and analytics for instructors MKTG with MKTG Online engages students of all generations and learning styles and integrates seamlessly into your Principles of Marketing course MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience Each chapter has added a Drag and Drop Fill in the Blank Problem and Matching question

Other Version:

MKTG

MKTG Author Charles W. Lamb
ISBN-10 9781337116800
Release 2017-01-27
Pages 432

MKTG

MKTG Author Charles W. Lamb
ISBN-10 9781337116800
Release 2017-01-27
Pages 432

BUSN

BUSN Author Marcella Kelly
ISBN-10 9781337516495
Release 2017-02-21
Pages 368

MKTG

MKTG Author Charles W. Lamb
ISBN-10 9781337516662
Release 2017-01-27
Pages 432

GLOBAL

GLOBAL Author Mike W. Peng
ISBN-10 9781305560376
Release 2015-09-08
Pages 416